We’re getting pretty immune to the constant stories about the world cup, but we were particularly impressed with the hyperbole on the front page of today’s Soaraway Sun. Apparently the whole of the UK will be up early tomorrow to watch another England game. Sorry to disappoint them but we know of a number of people who would rather stay in bed.

This doesn’t change. Tabloids still routinely lie about the number of people who are interested in the stories they peddle. We’ve seen this recently with the Diamond Jubilee (the whole country celebrated the Queen’s reign) and no doubt there will be plenty of similar stories based on Euro 2012 which started over the weekend (everyone will be cheering on England). In reality, the TV viewing figures tell a completely different story. I’ll admit that a large proportion of the population will watch this stuff. But it’s nowhere near “everyone”.